Privacy concerns aside, there could be many potential Facebook Dating users

Privacy concerns aside, there could be many potential Facebook Dating users

The big answers: Banking & Payments quiz

Facebook Dating launched in the US last week, giving users ages 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity to set itself apart by simplifying what’s arguably the most vexing aspect of online dating: setting up a profile.

Jonathan Kay, founder of app analytics platform Apptopia, explains that aside from offering users a new, more curated experience, Facebook could potentially ease the tedious process of putting together a profile-users’ top dating app pain point. Continue reading